Square Root was started by Ed and Robyn in 2012 when they started selling Ginger beer, they’d produced at home, at their local farmers market in Harringay. The customers loved it so they decided to branch out and experiment with different flavours made from seasonal produce and Rhubarb Soda was born! They were quickly producing more and more flavours every week and they needed to draft in more help.
The came across a 1920’s delivery tricycle which they converted into a mobile bar and started peddling their sodas all around the area. After a busy summer, and high demand, it seemed to make sense to start putting the sodas in bottles. Demand for their drinks grew and grew and in late 2013, they founded the Square Root Soda Works, a production and bottling space based out of a railway arch in Hackney Downs. Since then the brand has gone from strength to strength with the sodas still, and always, being made using fresh ingredients, juiced or infused by hand, and with around a third less sugar than your average bottle of fizzy juice. Any sugars they do add are either made from sugar beet grown on British farms, or ethically sourced, fairly traded cane sugars produced at source by farmers in Mauritius.
The sodas are all made from freshly juiced fruit ensuring they retain their whole fruit flavour and always taste of the ingredients they’re made from. Ingredients go in and out of season all the time so they release a new flavour every month to reflect what’s currently out there, and keep it on until the natural season of the fruit ends. They work directly with farmers to get the tastiest ingredients and often end up taking the wonky or softer fruits that the farmers can’t sell to supermarkets and would otherwise go to waste.
Their devotion to their sodas was recognised when they won the 2015 BBC Food & Farming Awards for ‘Best Drinks Producer’ – the first soft drinks company to ever even make it in to the final.